ZOO YORK TEAMS UP WITH ZIPCAR


On July 21st, our friends at Zipcar will launch an innovative promotional campaign that will challenge residents in all twelve of its North American markets to live a “Low-Car Diet” for 30 days. With gas prices at an all-time high and public transportation a more cost-effective, greener option, now is a good time to join the Zipcar revolution and ditch your car. To make the transition a little less painful, Zipcar will replace participants’ car keys with a complimentary transit pass, free one-year Zipcar membership, drive time credit, and NYC participants will receive a complete Zoo York skateboard and pair of kicks to help them get around the city.

The project kicks off on July 21st with a ceremonial key-drop event in NYC. On August 15th, Zipcar will hold a completion event where people can compare their car-free experiences throughout the 30-day “Low-Car Diet.”

For more info check out zipcar.com, or read a recent story about the promo on coolhunting.com.